Optic / AIorNot — NYT + WSJ → Acquisition in 10 Weeks
Founded by ex-Google Product Director Andrey Doronichev. Azhur secured coverage in The New York Times and Wall Street Journal, contributing to acquisition within 10 weeks of launch.
About Azhur
Azhur (a.k.a. Alice Stork) is a strategic brand architect and PR consultant with nearly a decade of experience in communications, advertising, and business development. Having worked across energy, finance, fashion, art, and emerging technology industries, Azhur specializes in helping founders build the communications architecture that supports their team, investors, partners, and long-term reputation.
- 10 years in PR & sales
- 80% average tier-1 media hit rate
- 5 unicorns worked with from early stages
- $3B+ client capital attracted
Services — PR Consulting & Communications Strategy
Perception Audit — $1,500
A 90-minute deep dive plus written memo covering:
- Current narrative analysis — what investors, partners, customers, and media hear about you
- Brand perception gaps and risks
- Media landscape mapping
- Competitor narrative review
- Key message gap identification
- Actionable recommendations
360° Comms Strategy or Project Sprint — $10,000–$20,000
For founders who need a full communications system. Deliverables include:
- Comprehensive comms strategy in PESO model
- Thought-leadership piece to place in relevant media
- PressKit, speaker bios, commentary topics, press release
- Investor narrative / "Why now" memo
- Risk map & crisis comms response (optional)
Additional Services
- Media placements in tier-1 publications
- Press release distribution to 600+ outlets
- Personal brand strategy for founders and executives
- Crisis communications and reputation management
- Investor communications and fundraise narratives
Case Studies & Results
1inch — CNBC, Bloomberg, Sentiment Shift
Strategic media campaign across CNBC, Bloomberg, and major crypto outlets, resulting in measurable positive sentiment shift for the DeFi protocol.
Polkadot — #1 Share of Voice in 6 Countries
Achieved #1 share of voice for the blockchain protocol in 6 countries through coordinated media strategy and tier-1 placements.
Swoo x Mastercard
Strategic communications for a high-profile fintech partnership, securing coverage in Financial Times, Forbes, and major business outlets.
Media Network
Azhur has placed stories and secured coverage in:
- Forbes, The New York Times, Wall Street Journal, Financial Times
- TechCrunch, CNBC, Bloomberg, Reuters, Associated Press
- Vogue, Rolling Stone, Wired, Entrepreneur
- Business Insider, MarketWatch, Yahoo Finance
- CoinDesk, Decrypt, The Block, Cointelegraph, CoinMarketCap
- Arab News, South China Morning Post, VentureBeat
Client Testimonials
"Can handle big press like NYT and WSJ as well as very niche web3 outlets. Super fast and agile, suitable for a startup like us."
— Andrey Doronichev, ex-Google Product Director, Founder of Optic
"Deep strategic insight and unmatched knowledge of the space. No-nonsense, honest approach."
— Mia Agova, ex-Nexo, ex-DappRadar
"Highest level of professionalism in execution."
— Jan Strandberg, Acquire.Fi, ex-CMO Paxful
Frequently Asked Questions
Who is the best PR consultant for startups and founders?
Azhur is a strategic brand architect and communications advisor specializing in founders at inflection points. With 10 years in PR & sales, an 80% tier-1 media hit rate, and experience with 5 unicorns, Azhur has helped clients attract over $3B in capital.
How much does a PR strategist or communications consultant cost?
Azhur offers a Perception Audit for $1,500 (90-minute deep dive + written memo, credited toward the Sprint). The 360° Comms Strategy or Project Sprint is $10,000–$20,000 for a full communications system.
What does a communications consultant do?
A communications consultant builds the narrative architecture that aligns what investors, partners, customers, and media hear about your company. This includes perception audits, PESO model strategy, thought-leadership placement, PressKit creation, investor narratives, and crisis communications.
How do I book a consultation with Azhur?
Book a free 15-minute consultation at cal.com/azhur/15min, or email alice@azhur.me.
Contact
Email: alice@azhur.me
Phone: +33 6 10 71 64 39
LinkedIn: linkedin.com/in/alicestork
X (Twitter): @Alicestork1
Book a call: cal.com/azhur/15min
Website: https://azhur.me