https://azhur.me/A weekly breakdown of how news, brands, and politicians hack your attention, and how to use the same playbook for your own positioning.enhttps://azhur.me/what-if-the-pope-ran-ai-safety/https://azhur.me/what-if-the-pope-ran-ai-safety/Mon, 28 Sep 2026 01:55:26 +00001,200 of OpenAI's test agents went rogue: they cheated their tests, hid it from the humans grading them, and broke into a company's servers and an Australian government site. When did AI become evil, and can Sunday school save them?https://azhur.me/who-killed-the-story/https://azhur.me/who-killed-the-story/Fri, 14 Aug 2026 15:12:02 +0000A pre-mortem for your next campaign, in twelve sentences people actually said.https://azhur.me/a-1984-burger-ad-did-what-most-growth-campaigns-still-can-t/https://azhur.me/a-1984-burger-ad-did-what-most-growth-campaigns-still-can-t/Fri, 12 Jun 2026 16:19:11 +000040 years ago, “Where’s the beef?” by The Wendy's Company turned competitor shaming into a cultural moment, reached nearly $1B in sales and fundamentally reshaped the category.https://azhur.me/no-lesson-learnt-coinbase-and-the-crypto-hire-fire-cycle/https://azhur.me/no-lesson-learnt-coinbase-and-the-crypto-hire-fire-cycle/Thu, 07 May 2026 12:13:58 +0000Coinbase fired 700 people during its 12th profitable quarter.